Category Archive: Rules For Authors

Rules For Authors

Sep 15

Melodee’s Rules for Authors — Number Eleven

 

 

Number Eleven

Most Promo Companies Only Promote Themselves

 

This is not aimed at all promotional companies…just most of them. It is also not aimed at any particular company or companies…just general observations and comments.

What is it that most of the promotional companies do? In a nutshell, they send out notices about your book…most of them just shotgun a message about your book to the many Yahoo (and Google) groups on a periodic basis. A few will post to the several social media systems like FaceBook and Twitter. The exact details vary, but not by much. This is basically all the services do, and they only do that for one particular book at a time from a client. Some offer package deals that cover several books.

There are a number of problems with this…

First of all, they do nothing that you, the author, can’t do. And you, the author, can do it better. We’ll be coming back to this.

Second, they focus only on one book. See Rule Number Seven. There is a ton of money just sitting there on your backlist.

And thirdly, all of the promo companies work on a fee-based system.

Now that we have the three main problems identified, let’s talk about them. Because the problems are all interrelated, I’m going to just move forward. As we go, you will see the problems crop up and how we can better deal with them.

I know you’ve seen the messages on Yahoo groups from the promo services. They are always from something like, “Billy Bob Promotions”. Yeah, everyone else sees that, too. The subject may be something like, “Read Mary’s New Book!” A brief survey of the members of two of the largest Romance/Erotica Romance Yahoo groups found that just over 85% of the readers have either email filters set up to move messages from the promo companies directly to the trash bin or they just delete these messages without reading them. In other words, of the people you want to see these messages, only about 15% of them even bother. The same thing applies on the social media networks…most readers don’t even bother to read the posts, let alone follow any links in them.

The real problem here is that the readers see the posts from the promo company as spam. I can understand that, because it is indeed spam. So, how do we get the readers to actually read the posts? Simple…the posts should come from the author of the book.

There are two ways to make this happen…

First, the author can send out the posts. Most all email programs will allow you to send an email at a later date and time you select, either built in or as an add-on helper application. The same thing applies for the social media networks…TweetDeck, HootSuite, and others allow you to schedule posts. The author picks a day and sets aside time on that day to write and schedule posts as appropriate. When the posts are sent, they are coming from the author, and readers tend to actually read those kinds of posts.

The other option is—in my opinion—better…the promo services should be posting as the author. This of course means that the promo company needs access to the author’s email and social media accounts. This entails a good deal of trust and some sort of assurance from the promotional service that the access will not be abused. This way of doing things lets the author focus on writing while the promo company does the promotion, just as things should be.

Next, the promo services should promote the author, not just one book. This is very similar to the idea of agents versus representatives as discussed in Rule Number Five. Just as you need a representative who will represent you as a whole, you need a promotional service who will promote you as a whole. Single title representation or promotion is a waste of time and money. By promoting the author, you make sales on the current title as well as on the backlist.

And now we come to the money shot…all of the promo companies work on a fee-based system. That is to say, you pay $x and they promote your book for a certain amount of time. The promo company has no skin in the game under this program and fee schedule. They get paid no matter what happens.

In the real world, advertising agencies are paid a combination of a flat fee plus a commission on sales. Why not in the world of publishing? Well, to be fair, that is the way it works in the print world, but the author is more or less out of that loop…the publishers will hire an advertising firm to do a campaign, and that deal will include a cut of sales to the ad agency. It doesn’t work that way in the E-Book arena, though. Why not?

Without a performance-based pay scale, the promotional company has no vested interest in making the ad campaign work. They are simply accountable to do the number of posts to the places they say they will make them to, and nothing more. There is no method in place to make sure that the campaign will actually work. This leads to cookie-cutter campaigns where they all look alike with only the names changed. There is no innovation or encouragement to make the campaign better.

What would fix this is a commission schedule. The promo company gets a flat fee for the up-front work of preparing the campaign, and then they get a percentage of the sales made during the campaign. This puts some of their skin in the game, and their income is now based on their performance.

Next, we need to talk about the difference between e-publishers and print publishers. Very few epubs do any promotion at all beyond generic advertising featuring all of their releases in a given time frame. A few go beyond that and will post group or social media messages for specific books, but not too many do that. On the other hand, print publishers often take out full-page ads in magazines and major newspapers to promote single titles. In general, epubs do almost no promotion while the print houses might spend hundreds of thousands of dollars. (There are some exceptions…a few of the larger epubs are starting to take out some ads.)

Lastly, let’s tie this all back to Rule Number Five…

The real representatives out there provide not only the normal services of traditional agents, and the editing services to get a manuscript ready to pitch to a publisher, but they also provide promotional services. Some of these representatives offer this as part of their standard package and others offer it as an add-on at additional percentage points, but almost all do offer it.

Most of these representatives do this promotion acting as the author…that is they post from the author’s email and from the author’s social media accounts. They know that readers pay far more attention to the author “talking” than to some promotional company spamming. Also, since most of the representatives are working on a percentage of royalty commission, the better the ad campaign is, the more money they make. In other words, they have skin in the game.

With all of the above said, there is no doubt that most authors need someone to help them with promotion. An author’s time is better spent writing their books rather than running amok posting messages and updates to promote their books.

The thing is, where do you get the most bang for the buck?

Look at the promotional companies carefully and assess what they can do for you and if their services are actually going to help you.

Keep Loving!

 

 

Permanent link to this article: http://melodeeaaron.com/blog/2017/09/15/melodees-rules-for-authors-number-eleven-5/

Sep 08

Melodee’s Rules for Authors — Number Ten

 

 

Number Ten

Generally Speaking, Writing Experts Aren’t

 

I want you to think about something totally unrelated to writing for a minute…

How many people are there professing they are “experts” in social media or search engine optimization (SEO) or various other subjects related to online marketing? Millions? More?

Why are there so many? Because there is a created market for them with the explosive growth in social media and search engine use.

Now, back to writing…

How many people are there out on the Internet claiming to be “experts” at teaching you how to write? Hundreds of thousands? More?

Why are there so many? Because there is a created market for them due to the explosive growth of self-publication from Amazon and other places.

Yeah…everyone thinks they are an author. Many (but by no means all) are just bad writers who self-publish because a real publisher won’t touch them with a ten-foot pole.

Most of the so-called writing experts are failed writers. Not only were they unable to get published, they couldn’t make a living being self-published. They are hacks at best and con-artists at worst.

Think about it…

If they know so much about writing and are so good at it, why aren’t they writing?

Yeah…

You know the answer.

Keep Loving!

 

 

Permanent link to this article: http://melodeeaaron.com/blog/2017/09/08/melodees-rules-for-authors-number-ten-5/

Sep 01

Melodee’s Rules for Authors — Number Nine

 

 

Number Nine

Final Drafts Are Still Pretty Rough

 

OK, maybe they’re REALLY rough.

No matter how carefully you read your manuscript, there will be errors. Grammar, spelling, syntax, and all of the rest will creep in and entrench the errors so deep that you, as the writer, can’t even see them. Logic and flow errors are even worse.

The reason for this is very simple, and my great grandma summed it up nicely when she said, “You can’t see the forest for the trees.”

In other words, you are too close.

Get people to read your manuscript. For grammar, spelling, and other mechanical issues, anyone with a reasonable grasp of high school level English will do. Even family will work.

For logic and flow, for God’s sake do NOT use a family member or close friend! They will ignore problems because they don’t want to hurt your feelings, even if the problem is glaring. Find someone who will be totally honest with you, even if it hurts.

If you have a representative, they will have editors who will help you, and they will be brutally honest with you. Trust me, that’s gonna hurt. And it will leave a mark…a mark that you will remember and help you grow and become a better writer.

Keep Loving!

 

 

Permanent link to this article: http://melodeeaaron.com/blog/2017/09/01/melodees-rules-for-authors-number-nine-5/

Aug 25

Melodee’s Rules for Authors — Number Eight

 

 

Number Eight

Don’t Fear The Editors

 

This Rule is a rough one for most writers, no matter if they are a seasoned professional author with decades in the business or if they are a new writer struggling with their first story. Editors can be intimidating, and that’s a good thing.

It is the editor—at least the good ones—who will push the writer to make the story better. From the line editor looking for grammatical and spelling errors to the content editor looking for continuity and logic in the story, they all have the aim of making your story the best it can be. In order to do that job right, they must be critical and on the offensive all of the time.

Over the years, I’ve come to know that the quality of the editor is directly proportional to the amount of red ink on my manuscript when I get it back. I know I’m not perfect, and I have never written the perfect manuscript. There are always errors, always problems, and the more of those the editor finds and flags the better they did their job.

Many new writers see the relationship between them and the editor as one of an adversarial nature, but nothing could be farther from the truth. This is a cooperative relationship, one where the writer and editor are a team working towards the common goal of producing a story that will sell. We have the same objective in mind…to entertain the reader and to sell books.

The editor is not there to rewrite the story. They are there to help the writer find mistakes and to make the story clear and concise. And this can lead to a potential problem…

In the print world, editors very rarely write stories at all. They are editors and that is that. In the world of E-Books, editors are often also writers. These people write their own books, and also work editing the stories of other writers to supplement their income.

And the print world has it right…

By and large, editors are terrible writers, and writers are terrible editors. Why is that?

A writer will tend to let their own voice drift into the works of others as they do an edit. It’s not a deliberate thing, it just happens. As a writer edits the work of another, that little voice that all writers hear will keep saying things like, “…I would say it this way instead…” and it all starts to blend together. I have seen this in numerous E-Books…in the middle of a paragraph, someone else takes over the writing for a few lines.

In similar fashion, an editor trying to write will typically end up with something that, while mechanically and technically correct, will sound stiff and stilted. That is to say that their voice ends up sounding like the style manuals and grammar textbooks.

Editors and writers are two different skill sets, both important to the final product.

I suppose it’s possible to have both skill sets in one person, but the danger for crosstalk between the two functions would be high. Of the tens of thousands of writers and thousands of editors I know, there is exactly one person I know can do both tasks. And it isn’t me!

Writers should not be afraid of the editors. They are there to help the writer and in most cases they succeed.

And this is where things come down to the brass tacks…

If the editor suggests a change, really think about it. If the change makes sense and makes the story better IN THE OPINION OF THE WRITER, then make the change. If not, then reject the change. Don’t be afraid to tell the editor “no”.

It is YOUR story, not theirs. It is YOUR voice, not theirs.

See Rule Number Twenty-One as well.

Keep Loving!

 

 

Permanent link to this article: http://melodeeaaron.com/blog/2017/08/25/melodees-rules-for-authors-number-eight-5/

Aug 18

Melodee’s Rules for Authors — Number Seven

 

 

Number Seven

Never Underestimate The Power Of The Backlist

 

As frightening as it might be, some writers don’t even know what the backlist is. So, let me quote from Wikipedia…

A backlist is a list of older books available from a publisher, as opposed to titles newly published (sometimes called the front list).

Building a strong backlist has traditionally been seen as the way to produce a profitable publishing house, as the most expensive aspects of the publishing process have already been paid for and the only remaining expenses are reproduction costs. A strong backlist is also a form of The Long Tail in modern business plans.

“The backlist is the financial backbone of the book industry, accounting for 25 to 30 percent of the average publisher’s sales,” wrote The New York Times. “Current titles, known as the front list, are often a gamble: they can become best sellers, but they are much more likely to disappear in a flood of returns from bookstores. By contrast, backlist books usually have predicable sales and revenues.”

While this definition is aimed at publishers, the same thing apply to writers…the backlist is a great source of steady revenue. Also, a new release will usually lead to spike in sales of backlist titles.

The lesson to be learned here is that you should always talk up and promote your backlist. Just because a book was released five years ago, that does not mean that there is no more money to be made from that title. Talk about it, spread the word, get readers interested, and convince them to buy that old book.

Every dime you make from the sale of a backlist title is a dime you didn’t have yesterday.

Keep Loving!

 

 

Permanent link to this article: http://melodeeaaron.com/blog/2017/08/18/melodees-rules-for-authors-number-seven-5/

Aug 11

Melodee’s Rules for Authors — Number Six

 

 

Number Six

Odds Are The Style Manual Is Wrong

 

Does anyone really know how many different style manuals are out there? It must be in the hundreds, if not thousands. Every major university has one. Every major publication has one. Pretty much every industry has their own. Some publishers have one they use that they developed. Hell, Wikipedia has their own, too.

This all means that there are no hard and fast rules for style. I promise you that no matter what you do in the written word, you can find at least one style manual saying you’re right and at least one claiming you’re wrong.

And the interesting fact of this is it is authors who decide what is “right” and what is “wrong”. The so-called experts who write the style manuals look to our works to determine what proper style is.

And by the way, so do the so-called experts who write dictionaries.

Yeah, that’s right…we authors are in control.

Feels pretty good, doesn’t it?

Anyway…

Style and the nebulous concept of “voice” are closely related. It is an author’s voice that sets them apart from all of the other authors and the thing that readers like about that author. Let me give you an example, and I picked this one because it’s really a non-issue today…

The split infinitive…in short, to quote from the Wikipedia article, “a split infinitive is an English-language grammatical construction in which a word or phrase, usually an adverb or adverbial phrase, comes between the marker ‘to’ and the bare infinitive (uninflected) form of a verb.” Again, quoting from Wikipedia, they point out that: “For example, a split infinitive occurs in the opening sequence of the Star Trek television series: ‘to boldly go where no man has gone before’. Here, the adverb ‘boldly’ splits the full infinitive ‘to go’.”

To meet the requirements of most style manuals, Star Trek should have said, “To go boldly where no man has gone before.”

So what? The former statement, as used in the TV series, just plain sounds better.

In other words, the style manual is wrong and the writer is right.

But, as I pointed out earlier, there are a good number of style manuals that say to ignore the split infinitive and use what sounds and flows better.

End of that discussion.

Let me give you another, more real example…

In my books set in the Immortal Love Universe™, the alert reader will note that the military titles of characters are capitalized, even when not used as a proper noun. In something like “Yes, Commander”, it is clear and accepted by generic style manuals that “Commander” should be capitalized because it is a proper noun. In the case of “Look at that bunch of Marines over there”, most generic manuals say that “Marines” should be lower case. But if you look at style manuals geared to the military world, it should indeed be capitalized.

In this case, the style manual used by almost all publishers and publications is just plain wrong.

On the other hand, one could argue that the military manuals are wrong.

So, who really is right?

The author.

Remember…we control what makes it into the style manuals—and the dictionary—so we decide what is right and what is wrong.

Do what you know is right and what fits your voice, and don’t let anyone tell you otherwise.

Keep Loving!

 

 

Permanent link to this article: http://melodeeaaron.com/blog/2017/08/11/melodees-rules-for-authors-number-six-4/

Aug 04

Melodee’s Rules for Authors — Number Five

 

 

Number Five

Agents That Represent Single Titles Instead Of The Author Are Con-Artists

 

Do you have an agent?

If no, you need to look into getting one. To make it to the real big time in the writing industry, you really need representation. Yeah, you can make some money on your own, but not much. (While 100% empirical and based only on casual chats with a few dozens of other professional writers, the limit for non-represented authors looks to be in the $250,000 a year range, and even that’s hard to get. Some of you may be thinking, “Wow! A quarter of a million a year? That would be great!” I know there are a fair number of you reading this who could be doing ten or more times that.)

If you answered “yes”, are you sure your agent is really working hard for you? In many cases, I’ll bet you’re wrong.

For the purpose of this discussion, I use the term “agent” to mean the traditional literary agent as most authors understand it and are familiar with. On the other hand, I use the term “representative” to mean something more, something more closely resembling a talent agent.

Most of the agents out there represent a single book at a time. You send them your manuscript, they read it, and they might accept that story. Then they shop it around and try to sell it to a publisher for you. You then write another story and send it to the agent, and they may or may not accept that one to represent.

WTF is that game?

A representative doesn’t pick and choose stories to accept from a writer. They represent the writer, not a single title. They take the good (and every writer will eventually create a great story) along with the bad (and every writer will produce a steaming pile of crap now and then).

A representative knows the market and the publishers and will work with the writer to make every story better and more attractive to publishers. In most cases, a representative will know after reading a few pages just exactly what publisher to pitch the story to for sale, and they will work with the writer to make the story the best it can be in order to make that sale.

And, as an aside, the representative will know when to bypass the publishers and go instead to producers and studios to get something on video.

When you consider that the best estimates for book releases are in the two-million per annum range and less than 2,000 (0.1%) of these sell more than 25,000 copies, you need all the help you can get.

A representative has editors to pre-edit the story. Simply put, the less editing the publisher has to do, the more likely they are to buy the story, so the representative gets it ready before the publisher ever even sees it.

Sometimes, after reading a story, a representative will come back to the writer and say, “…this is great! I’m gonna have publishers beating down the door for this one!” Other times, they may say something like, “Wow…this really sucks a big one, but if we make a few changes here and there, I can sell it. Just don’t buy that new Mercedes yet.”

So, how can you tell the difference between a typical agent and a representative? That’s actually pretty easy…

The first clue is that an agent will want to see your current story and not much more. That’s because all they want to sell is your current story. A representative will want to see the current story you have for sale AND pretty much everything else you have ever written. This is because the agent wants to sell your book but the representative wants to sell YOU.

Another hint is that many agents will try to impress you with lists of their clients. Actual representatives rarely tell who they work with. And the reps will almost never accept unsolicited submissions…they will contact you.

The next tip is that an agent doesn’t care where you want to be in the industry in five years. A representative cares about how much you want to make, how much time you want to spend with your family, and other things like that because they are looking at the writer as a product to sell, not just the current book.

Agents and representatives are both motivated by money and they are both, essentially, sales people. They are both selling a product, but the product is different.

The agent wants to sell your book. In other words, “How much money can I make selling this story?”

The representative wants to sell you. In other words, “How much money can I make selling this author?”

See the difference here?

Representatives also tend to think long-term while agents think more in the short-term.

In case you’re wondering, all the reps in the industry that I know of charge about the same 15% off the top that agents charge.

Think about things…again, if you really want to make it to the big time, you will need some sort of help.

Keep Loving!

 

 

Permanent link to this article: http://melodeeaaron.com/blog/2017/08/04/melodees-rules-for-authors-number-five-5/

Jul 28

Melodee’s Rules for Authors — Number Four

 

 

Number Four

If Your “Publisher” Wants Money, They Are A Printer, Not A Publisher

 

See also Rules One, Two, and Three as they are closely related to this Rule.

 

This Rule summarizes the previous three rather nicely.

Honestly, this is just common sense, and needs very little in the way of expansion. On the other hand, that has never stopped me from expansion anyway.

Look closely at your publisher. Do they want money to edit your story? Do they want you to pay for or provide cover art? Do they want to charge you a fee to read your story? Does your publisher charge you to have your story listed for sale in their catalog?

In other words, are you, as the writer, going to have to pay the publisher any money at all? What about paying for things that are a part of the publisher’s costs of doing business?

If so, you are not dealing with a publisher…you are dealing with a printer.

If you are dealing with a printer, that’s just fine as long as your goal is to be a printed writer. But let me give you a little tip here…save some money and go down to The UPS Store or maybe the FedEx/Kinko’s and just have them print your story. They can do a nice book-like layout and even put a cover on it (if you provide the art) and make you as many copies as you like.

Yes, it really is just that simple.

Here are seven things that are common to real publishers:

1 – They do not charge for editing.

2 – They do not charge for cover art.

3 – They do not charge to read your story.

4 – They do not charge to have your story in their catalog.

5 – They pay royalties.

6 – They pay an advance.

7 – After you are established—and if you’re any good at all—they will contact you (or your agent) asking for new stories. (In practice, this one may take a while to happen…you need to get established and that will take a variable amount of time.)

Again, if the operation you are dealing with doesn’t do all of these things, you are—at best—dealing with a printer. At worst, you’re being conned.

Keep Loving!

 

 

Permanent link to this article: http://melodeeaaron.com/blog/2017/07/28/melodees-rules-for-authors-number-four-5/

Jul 21

Melodee’s Rules for Authors — Number Three

 

 

Number Three

Never Pay For Cover Art

 

See also Rules One, Two, and Four as they are closely related to this Rule.

As outlined in Rule Number One, cover art is a part of the cost of doing business, but that cost belongs to the publisher, NOT the author. Just like with editing as detailed in Rule Number Two, the biggest reason is Rule Number One itself, that money flows TO the author, but there are other more subtle reasons.

I know a few authors who do their own cover art, and I envy them to a large degree. I’m horrible at anything even hinting at graphic arts. PhotoShop is an absolute mystery to me. I just can’t do it. I need an artist who can make all of this work.

The exact same arguments for using the publisher’s editors apply to cover artists, but to an even larger degree…I would estimate that 90% or more of the advertising for a book is directly from the cover art. Think about it…

A potential buyer is strolling through the bookstore (brick-and-mortar or online, it doesn’t matter). Before they read the blurbs or thumb through the book to get an idea of the story, they see the cover. Does the art make them pick up the book to read the blurbs or thumb through the content? If not, a sale just passed you by.

Just like with editors, it all has to do with motivation.

A contracted artist will create a cover that the writer likes. Yes, that’s important, but it’s only number two on the list of priorities, and that’s being generous. The writer is not the person we need to sell the book to…not even close.

An artist working for the publisher will create a cover designed to market the book to the public. In other words, something that will make the aforementioned shopper pick up the book and look deeper.

Once again, the motivation is money, but the difference is where the money comes from.

Contracted artists make their money by pleasing the writer. Ideally the artist will read the book before doing the art. In practice, this almost never happens.

Publisher’s artists make their money by selling books. All real publishers require the artist to read the book before doing the art. In practice, very few small press and e-pubs even pretend to do this.

If you’re one of the lucky ones who can (and has the time) to do your own artwork, then you’re ahead of the game, but there is one thing you need to do…if you’re providing the cover art, then demand a couple of extra percentage points on the royalty. After all, the publisher doesn’t have to pay an artist, and you deserve to be paid for that part of the work.

But the real bottom line is that no matter the details of the publication (self, small press, or major print house), the cover art is of supreme importance. We’ve all seen great works sit on the shelf because the cover sucks. Make sure this is done right and well.

As an aside, you will often hear small press authors complain that they have no input to the cover design. Stop whining and start reading and changing the contracts before you sign them. If the publisher balks, walk away. Insist on right of veto on the cover art.

Keep Loving!

 

 

Permanent link to this article: http://melodeeaaron.com/blog/2017/07/21/melodees-rules-for-authors-number-three-5/

Jul 14

Melodee’s Rules for Authors — Number Two

 

 

Number Two

Never Pay To Have Your Book Edited

 

See also Rules One, Three, and Four as they are closely related to this Rule.

As outlined in Rule Number One, editing is a part of the cost of doing business, but that cost belongs to the publisher, NOT the author. The biggest reason is Rule Number 1 itself, that money flows TO the author, but there are other more subtle reasons.

The biggest of these has to do with the attitude and approach to the editing task.

A contracted editor working for (and being paid by) the writer makes their money by getting writers to come to them to edit their work. A huge percentage of that income is from repeat business where a writer keeps coming back to have books edited. There is also the word-of-mouth advertising where a writer tells their friends how great John Doe edits their books. This all means that the editor has a vested interest in getting the writers to like them.

As a group, writers have pretty big and fragile egos. We sweat blood, laugh, cry, pull our hair out in clumps, fall in love with our characters, learn to hate some other characters, and in general see our stories as our children. Just like a momma bear, we will defend our stories to the death. If someone attacks our story, we will come to hate that person. In business, we will look for someone who treats us—and our stories—better and likes them just the way we write them.

See the problem here?

The contracted editor will tend to tell us what we want to hear. This may or may not be intentional, but the tendency is to say what the writer wants to hear so we like the editor and will come back to them and tell our friends how great they are.

In other words, for a contracted editor, they have no interest in if the book sells or not. Their income is based on how much the writer likes them. The contracted editor must have the writers like them in order to make a living.

Now let’s look at an editor that works for the publisher…

The publisher’s editors are paid by the publisher. They might be paid on salary (or hourly), or they might be paid per book that they edit. Some publishers even pay a royalty to their editors. It varies, but the bottom line is that the publisher—not the writer—pays the editor.

This boils down to the fact that the editor (and publisher) doesn’t care if the writer likes the editor or not. The editor’s job is to massage the story into something that will sell. If they fail to do so, they won’t work for the publisher for very long.

Both of these editors are motivated by money, but the source of the money is the difference…

Contracted editors only make money if the writers like them.

Publisher’s editors only make money if the story sells.

See the difference?

I have seen various authors (and we’re talking about self published authors here) post messages here and there about how wonderful some editor or another is. They rave about what a great job the editor did on their latest book and how it only cost $800 to have their story edited. When I have read some of the books, they are riddled with simple mechanical errors and have issues with flow and logic.

On the other hand, I have seen writers wailing about some editor at a publisher who absolutely shredded their book. The manuscript came back with more red ink than black. I hear how the author cried for a week over how harsh the editor was. And at the end of the message, the writer will say how much better the story was when all was said and done.

In the interest of being totally fair, I have seen a few cases where this was reversed, that is, a contracted editor doing a great job and a publisher’s editor being horrid. It happens on both sides.

Again, with self-publication the writer and publisher are the same person. But this is another reason to keep the two roles isolated in your mind…you The Publisher must be able to attack you The Author and make it stick. Not an easy thing to do!

Keep Loving!

 

 

Permanent link to this article: http://melodeeaaron.com/blog/2017/07/14/melodees-rules-for-authors-number-two-4/

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