We’ve reached the point in the cycle where the Rules for Authors return to the beginning. I repost the Rules instead of pointing to the prior iteration because the Rules are in a constant state of flux, just like the entertainment industry itself. So, here we go again! Number …
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Apr 13
Melodee’s Rules for Authors — Number Thirty-Eight
Number Thirty-Eight Read A Few Books OK, more correctly, read a LOT of books. This all ties back to other Rules where we’ve talked about writing what will sell and keeping your books on the book seller’s hot lists. Yes, as I’ve said, a representative or (sometimes) agent will help you here, …
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Apr 06
Melodee’s Rules for Authors — Number Thirty-Seven
Number Thirty-Seven Don’t Pass Up Free Promotion In this post, I’m going to pick on Twitter only for the sake of simplicity and clarity. The same concepts apply to other social media sites and to promotion in general, so try to expand your awareness to those other areas as well. Promotion of …
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Mar 23
Melodee’s Rules for Authors — Number Thirty-Six
Number Thirty-Six Advertising Bang versus Bucks Many people think of promotion and promoting their books. In more general terms, promotion is just a subset of advertising. But no matter what you call it, you need to get the most bang for the buck when you are trying to sell your books. Now, …
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Mar 16
Melodee’s Rules for Authors — Number Thirty-Five
Number Thirty-Five Ignore the Critics As a group, critics are pompous morons. Sorry, but I call ‘em like I see ‘em. Anyone remember Phil Collins? How many of his albums did you buy? Want to know what the critics thought of people who bought Phil Collins albums? Try https://en.wikipedia.org/wiki/Phil_Collins#Criticism_and_praise on for size. …
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