What about book promotion?
Or, more specifically, what about book promotion services?
There are—as every author knows—hundreds or maybe thousands of companies out there who will, for a fee, promote your book. The exact definition of “promote” varies all over the place, and so does the price.
The real question comes down to if the companies provide any real value to authors and readers.
I have a few questions for you to consider…
First, for authors, do the promotion services you have used (or considered using) provide any value for you? Did you get what you paid for?
Second, more for readers, do you pay any attention to things you see coming from a promotion service? Do you read their posts in the several message loops or do you just sigh and delete them unread?
And lastly, back to the authors, what services would you see the ideal promotional company providing? What’s your wish list? And, how much would you pay such a service?
Here are a few things on my list…
Pay for Performance – Some kind of a commission basis.
Submission of a Book to Reviewers – Saves me the trouble of doing it.
Sends Promo E-Mail as Me – Uses my E-Mail address to send notes so as to maintain branding.
That should get you started!